Go to: Seminar Calendar
Topic: Integrated Gift Planning
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April 17, 2008 at 2:00 PM Eastern
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Joseph Bull, J.D.
(Presenter Profile)
Director for Marketing and Philanthropy, Columbus Zoo
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Registration Fee:
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$39.95
Archive can be downloaded for 5 days
from date and time of purchase.
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Duration: 90 minutes
Summary
Do you still limit your capital campaign prospects to the "same old" ways of giving? Maybe that's why so many campaigns these days report meeting resistance making goal. In this revealing session with a seasoned campaigner, you'll learn how new gift-planning options can help you turn a prospect's reluctant "I don't know" into an enthusiastic "Yes!" Capital campaigns are a fact of life for most fund raising professionals -- but they've become increasingly difficult due to competing campaigns and donor fatigue. The effective integration of charitable gift planning into the design of a campaign can help ease these pressures. This session will examine the benefits of such integration and how it should be structured.
Learning Objectives
- Identify the sources of campaign gifts
- Discuss how charitable gift planning can provide cash as well as deferred gifts for a campaign
- Show how the integration of the NCPG Counting Standards can lead to campaign success
Who should attend?
Fundraising professionals and nonprofit organizations who are looking for new strategies in gift planning for increased donor gifts.
Participation in a seminar qualifies for 1.5 CFRE continuing education points.
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