Tony Elischer

How to inspire and engage your donors for a lifetime.
Topic: A strategic approach to donor communications cycles

October 16, 2007 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary
If you want your donors to be loyal for life, you need to map out appropriate journeys for their lives, brimming over with rewarding communications and opportunities for engagement with a brand they’re passionate about. This means adopting a strategic approach to donor communications, allowing your donors more control over the paths they pursue while guiding them step-by-step toward deeper involvement in your organization. This fast-moving session by one of the fundraising world’s most sought-after and highly-rated trainers will provide you with a clear framework that will ensure your donors’ loyalty for life – and your organization’s growing strength in the competitive charity marketplace.

Learning Objectives

1. A clear framework for donor development
2. A fresh view on how to take donors on a journey for life
3. A strategic mindset for recruiting and retaining donors

Who should attend?
Any professional fundraiser or nonprofit organization wanting to learn the key steps to developing a strategic communications approach to building long term donor loyalty.