Harvey McKinnon

How to Build a Highly Successful Monthly Giving Program
Topic: Monthly giving programs can build donor loyalty and raise you much more money.

September 27, 2007 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary

Harvey McKinnon is the “Master of Monthly Giving”. He has helped thousands of organizations raise hundreds of millions of dollars in monthly gifts. He is the author of the only books ever written on monthly giving, Hidden Gold and The Tiny Guide to Monthly Committed Giving.

Fact: The average monthly donor will give 10 – 20 times more money than a single gift donor.

IIn this seminar, Harvey will teach you how to set up and grow a lucrative monthly giving program, or fine-tune your existing one. You’ll learn how to avoid common mistakes and maximize your income. You’ll come away with techniques to promote donor loyalty, raise more money, and increase your organization’s financial stability. Harvey will illustrate these lessons with real-life examples and case studies that you can apply to your own organization.

Learning Objectives

1. Learn the core principles that define a successful, sustainable monthly giving program.
2. Learn how a monthly giving program will increase the financial stability of your organization.
3. Learn how to avoid common mistakes and oversights that might be holding your organization back.

Who should attend?
Every fundraising professional or member of a nonprofit organization who wants to know how to establish a highly lucrative monthly giving program or breathe new life into an existing program.