Anthony Alonso

Is Telefundraising Extinct?
Topic: Annual Fund Winner: Phone Fundraising 2.0

April 24, 2007 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary

What's the secret behind a 20% bump in annual fund revenues?

A surprise: the much-maligned telephone solicitation. But not the old, intrusive kind. That dinosaur is extinct. Today's annual phone appeal needs to upgrade to Fundraising by Phone 2.0.

You've probably wondered, with the proliferation of caller ID’s, telezappers and predictive dialers, is there still a place for telephone fundraising in your mix? The answer: a highly profitable "Yes!" Successful telefundraising isn't dead. It just changed its ways. Learn how other nonprofits have adapted to keep their phone revenue alive and well.

We will discuss segmentation strategies, use of e-mail, setting ask amounts, caller education, use of pre-call materials and their effectiveness as well as other ways your in-house or outsourced phone program can become a showcase for your organization. The session will also brief you on new federal and state regulations, as well market trends.

Learning Objectives

1. Walk away with a variety of ideas on how to increase the results of your current telefundraising programs.
2. Understand the impact that a well run phone program can have on the overall development effort.
3. Have an understanding of how to effectively use this important medium to cultivate and solicit donors while creating a two way dialogue that helps the organization move its mission forward.

Who should attend?
If you or your organization is considering or already has a telephone fundraising program, here's an opportunity to get an update on the state of the art and learn the latest techniques to increase the dollars raised.