Tom Ahern

Making Your Case: How to Sell Your Vision to Donors
Topic: Marketing and Communications

December 5, 2006 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary
You need a great case -- whether you’re hunting millions for a new emergency room or just expanding your donor base. Learn how to sell your vision effectively and fast. In this first-time-ever seminar, one of America’s leading case statement writers shares his secrets. You’ll learn how to research your case, how to organize your information to answer the questions prospects care about most, and how to deliver your message with white-hot intensity. In this seminar, you’ll learn storytelling formulas that work; why testimonial is so important; how emotional triggers get you to your goal quickly...and much more.

Learning Objectives

1. Answering the three most important questions donors have
2. “Picture this”: How to transfer your vision to the donor’s mind
3. Turning a mountain of research into a powerful (yet brief) case

Who should attend?
Organizations of all types and sizes can benefit from the tips and techniques covered in this seminar.