Tom Ahern

Donor Newsletters That Raise Money
Topic: Marketing and Communications

June 6, 2006 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary
Do donors really want a newsletter? "Absolutely," research says. Yet most donor newsletters are unread. Why? Join award-winning journalist and top-rated AFP presenter, Tom Ahern, for a fast, in-depth look at the secrets behind great donor newsletters. You'll learn how reader psychology works…and how to speak effectively to all four aspects of a donor's personality. You'll learn how to take advantage of the seven emotions that trigger increased gifts. You'll learn how to craft a powerful headline (and why that matters). And you'll learn how to avoid fatal visual flaws that graphic designers love to make. Two valuable bonuses: a proven formula for using your newsletter to solicit gifts, and a comprehensive handout. Tom is our most popular speaker and receives excellent evaluations everytime he speaks.

Learning Objectives

1. Learn to build donor loyalty through a newsletter
2. Learn to increase donor giving through a newsletter
3. Learn to create effective newsletters -- while writing less

Who should attend?
Any fundraising or development office that wants to publish a newsletter donors will love. Any executive director or chief fundraiser who has ever wondered, "Is a donor newsletter a waste of our time and money?"