Janice Gow Pettey

Attracting Diverse Donors: Current Fundraising Trends in African American, Hispanic/Latino, and Asian American Giving
Topic: Fundraising in Diverse Communities

December 6, 2005 at 3:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary
How diversified is your donor pool? If you’re like many fundraisers, you may not have given this idea a second thought. Yet, changing demographics and markets and increased competition mean professional fundraisers need to educate themselves about diverse communities and how to motivate them to give. In this informative workshop, Janice Gow Pettey, author of the award-winning book, “Cultivating Diversity in Fundraising” (Wiley, 2002), will discuss how you can use these changes to increase your own fundraising efforts among diverse communities. In this presentation you will learn: 1. The unique characteristics and giving behaviors associated with gender and culture as one of the best tools for diversifying your donor pool and engaging new constituencies. 2. Fundraising techniques for engaging African Americans, Latinos, Asians, and women, and the underlying demographic trends and factors that influence their philanthropy.

Learning Objectives

1. A better understanding of the characteristics and giving behaviors associated with gender and culture
2. Current information on successful fundraising strategies involving diverse cultures
3. Current economic, demographic, and psychograpic data relating to African Americans, Latinos, and Asian Americans

Who should attend?
Fundraising professionals or organizations that would like to grow their fundraising campaigns by reaching out to other cultures.