David Shanton

Practical Data Mining: How Knowing and Analyzing Your Data Can Make a Difference
Topic: Data Management

June 7, 2005 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary
Are you knee-deep in data? Data mining – everybody seems to be talking about it. But for the uninitiated, the mere thought of it can be intimidating. This lively 90-minute presentation will show you how to unlock the tremendous power of the data you already have – right in your fundraising system -- and demystify the notion of “data mining.” Geared to both Development managers and Advancement Researchers alike, this presentation takes a non-technical and practical approach to “Data Mining”. Using numerous case studies, you will be shown how to pinpoint donor trends and answer specific questions about your giving program. David will demonstrate how you can evaluate your fundraising data to gain insight into donor behavior, identify and classify your pool of prospects, and provide strategic guidance to increase donations.

Learning Objectives

1. How “Data Mining” can give you both knowledge and understanding of your constituency.
2. The use of “Data Mining” for Development planning and internal management purposes
3. Using ‘Data Mining” to measure research results and allocate resources

Who should attend?
This program has been developed for intermediate and senior advancement professionals, annual giving professionals, advancement researchers, prospect managers, and organizations who are interested in learning how to leverage internal and external data and research resources to best advantage.