Mal Warwick

The Mercifully Brief, Real-World Guide to Raising $1,000 Gifts by Mail.
Topic: Direct Mail Fundraising

March 31, 2005 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary
Forget everything you know about direct mail fundraising. Banish all thoughts of that “typical” one-percent response, $18 average gift, and 30% first-year renewal rate. Clear the decks instead for high-dollar direct mail, and get ready for three-, four-, or five-percent response, with average gifts measured in the hundreds of dollars and renewal rates to die for! Internationally renowned author, consultant, and public speaker Mal Warwick will lead you through a practical, down-to-earth introduction to high-dollar direct mail fundraising. You can be one of the first to benefit from Mal’s new book of the same name to be published later this year by Emerson and Church by attending this online seminar.

Learning Objectives

1. Understand the huge potential of high-dollar direct mail fundraising and what it can do for your organization.
2. Grasp the unique place of high-dollar direct mail as a bridge between membership or small-donor fundraising and major gifts.
3. Learn what is distinctive about the four essential elements of high-dollar direct mail: the list, the offer, the package, and the followup.

Who should attend?
Any fundraising professional or organization who wants to learn how to create a direct mail program that generates large gifts and high responce rates from the leading expert in direct mail fundraising.