Barbara Talisman

Cashing In on Corporate Giving: How to set up and run a winning corporate giving program
Topic: Successful Corporate Fundraising

April 28, 2009 at 2:00 PM Eastern

Registration Fee:

$39.95 Archive can be downloaded for 5 days from date and time of purchase.

Duration:  90 minutes

Summary
Almost 5% of charitable giving in the U.S. comes from civic-minded corporations. Are you getting your share?

Join popular presenter, Barbara Talisman, as she reveals what it takes for nonprofits of all sizes to compete successfully for corporate giving. You'll go from novice to expert in just one webinar. You'll learn how to research, why corporations really give (and how to take advantage of those special motivations), who to approach and how. You also learn how to create sponsorship packages and long-term partnership proposals.

Other topics covered include:
• Importance of knowing the corporate giving policies and culture of a company
• Making the right first call to the right first person in a company
• Engaging corporate representatives before, during and especially after the gift is made
• Importance of a gift acceptance policy for a non-profit organization
• What is corporate social responsibility?
• How to utilize corporate volunteers and how to engage the Corporate Relations Officer
• Effective corporate partnership packages:
  • -- Year round sponsorship
  • -- Packaging
  • -- Incentives

The webinar will provide useable handouts and samples participants can customize for their own organization.

Learning Objectives

1. How to partner with corporate donors beyond cash sponsorships
2. How to create a corporate partner program and package than engages the corporation at many levels
3. Feel confident about matching corporate philanthropic strategy to your organizations opportunities or when to walk away.

Who should attend?
Fundraising professionals and nonprofit executives who want to get their share of corporate giving.